Dua Lipa has filed a lawsuit against Samsung alleging trademark infringement, accusing the South Korean conglomerate of illegally using a photo of the pop star to juice US television sales. The complaint centers on the unauthorized use of Lipa’s likeness in promotional materials that could mislead consumers into thinking she endorses Samsung products or campaigns. The case is likely to hinge on issues of rights of publicity, trademark law, and whether proper licensing or consent was obtained, as well as whether the usage constitutes endorsement or sponsorship under relevant advertising laws. Samsung may counter by arguing licensing permissions were granted, or that the use does not imply endorsement. This dispute could have wide-reaching implications for how celebrity images are licensed and used in advertising across tech and consumer electronics. In my view, celebrities deserve robust protections over their likenesses, and brands should be vigilant about consent and clear licensing to maintain trust with fans and avoid legal pitfalls. If the allegations are proven, the case could reinforce rights of publicity and trademark protections in an increasingly image-driven marketing landscape.

Source: Statement from @PakTVGlobal

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Published: May 11, 2026, 9:07 pm